News September 2025
Exertis Nordics signs a Nordic agreement with a new brand: PureLink. A manufacturer offering the AV connectivity of the future – with over two decades of experience, groundbreaking technology and a global presence.
"PureLink has a very comprehensive portfolio of cabling and signal management products, which are also highly attractive from a commercial perspective. What stands out a little extra with PureLink is how incredibly well thought-out their products are, down to the smallest detail. Even though we are in the signal management category, these are actually quite sexy products we are talking about here, and THAT is impressive." says Petter Damré, Commercial Manager Pro AV, Exertis Nordics.
PureLink has a wide range of cables, where flexible and smartly designed solutions make an otherwise ‘boring’ category both exciting and relevant, setting a new standard for user-friendliness and performance. Their renowned PureTools series complements the portfolio with professional tools and accessories that make installation and integration easier than ever. Together, we are creating the experiences of the future – simpler, better and more accessible.
"We are excited to partnering up with Exertis in Scandinavia. As a purely channel based vendor, it is of utmost importance for PureLink to be working with an added value stocking distributor who comes with deep presales and support capabilities and a far reaching coverage across Scandinavia. Exertis is perfectly positioned in the market, with a phantastic motivated team and strong commitment to its brands and vendor partners. Lots of fun work expecting us!", says Ronni Guggenheim, Chief Growth Officer PureLink GmbH.
About PureLink
PureLink is a global innovator and manufacturer of cabling and signal management solutions.
Since 2002, our extensive research and development efforts have equipped system integrators and designers with the latest cutting-edge features and functionalities for applications in military and government, healthcare, and Fortune 500 companies.
Our industry innovations include unique cable designs, the world’s first platform-independent and HDCP-compliant matrix switchers, as well as pioneering developments in AV over IP technology, control and automation, collaboration solutions, and much more.
About Exertis Nordics
Exertis Nordics is one of the Nordic region's largest and fastest growing distributors of IT and Pro AV products, configuration services, Security & Surveillance and Entertainment (books, games & toys) and is one of the Nordic region's largest manufacturers of computers. Our head office and warehouse are in Gothenburg, with local offices in Stockholm, Varberg and Umeå in Sweden, Sandefjord in Norway, Helsinki in Finland and Copenhagen in Denmark.
We currently work with over 250 suppliers and more than 4 000 resellers throughout the Nordic region. Since 2014, the company has been part of Exertis Group, one of Europe's largest distributors of technology, and in 2023 our turnover in the Nordics was SEK 3.4 billion.
